It’s marketed as one of the world’s rarest and most expensive coffees and sold at exorbitant prices in well-known luxury stores and coffee chains purely because of the story behind its production.
Consumers are told that this designer beverage, Kopi Luwak, comes from civet cats which wander in the wild, eat the finest coffee berries and excrete the beans intact. Their droppings are then hand collected by locals.
In this BBC Our World programme, Chris Rogers goes undercover in Indonesia and finds the marketing often doesn’t match the reality. Instead he discovers a grim scene of civets being intensively farmed in cruel conditions, with their ‘product’ misleadingly sold to coffee drinkers around the world.
First Broadcast on the BBC News Channel on 14 September 2013